Consultant, how do you get prospective buyers to become curious about your service offerings?
Curiosity is one of the most powerful intrinsic motivations.
But if you offer the same service as everyone else, buyers simply aren’t going to raise their hands and say they’d like to chat.
So what do you do?
One way to drive curiosity is to create and present NEW or updated offerings to the market.
Human beings like to “be in the know”. When there’s something new in the market, they want to know.
Marketers have known this for ages. I don’t need to tell you what happens when consumer brands release new versions of their products every month. People check out the new versions and if they like them, they may buy.
If you’d like to go down this path, just remember this:
Make sure that there’s actually something new and valuable in your solution/offering. Just by saying something is “new” doesn’t make it so.
For a trusted advisor, the worst thing to have is eroded trust.
For more on this topic, check out the video below.
Will the psychology of “NEW” work for you in your business?
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
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