Consultant, what would make you feel better?
Finding $50 or not losing $50?
For the vast majority of people, it’s the latter.
The pain of losing is psychologically more powerful than the pleasure of gaining.
It’s a cognitive bias humans have called Loss Aversion.
How can you use this bias to identify market segments willing to pay you more?
That’s the topic of today’s video.
This is Part 2 of my daily, 5-part series on how to pick high-value market segments for your consulting business.
To have the rest of the videos in this series pop in to you home feed every day, follow #HighValueMarketSegments
Check out the video 👇👇👇
Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.
Image credit: Art Therapy Studio Chicago, Ltd.