On Consulting and Content Marketing

Consultant,

Do you have a marketing assistant writing and posting content on your business’ behalf?

How is that working out for you?

Are you getting qualified sales opportunities by doing so?

For the majority of consulting business owners out there the answer is “probably not as many as I’d like.”

There’s nothing wrong with having your marketing assistant help you, but the content that is produced should come directly from you.

Because:

👉 You started the business.
👉 You know the problems customers are going through.
👉 You have a point of view about the way things should be in your domain.
👉 You’ve got years of expertise and knowledge bottled up inside of you.

Remember that great business book you read recently? The author probably got help in putting that book together.

But the content and ideas in the book came from the author. Likely as a result of knowledge gained from many years of toiling away in their domain.

Would you have read the book if it were a compilation of random content by the author’s marketing team?

Probably not.

Then why would you expect your audience to read or watch content that your team posts/curates (without major input from you)?

The point of all this is…

Your audience needs YOU. Your ideas, your voice and your help. Helping your audience is a part of your job as an expert and as a business owner.

The more you show up, build an audience, create meaningful content and help your audience think differently about the problem they’re going through…

…the more they will trust you and be drawn into your world.

And once they’re there, you can build genuine relationships with them.

Some of those relationships will turn into qualified sales opportunities.

Some others won’t, and that’s okay.

But consultant, keep the content wheel turning anyway. Because you know your audience best, and your audience needs YOU.

Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.

Image credit: bpk | Staatliche Kunstsammlungen Dresden | Hans-Peter Klut