According to research by Bain & Co., increasing customer retention rates by 5% increases profits by 25% to 95%.
Retaining clients in consulting is not always about solving your client’s problems.
It’s not just about technical results, but also about communication, i.e.
✅ Keeping your clients informed about the work you’re doing
✅ Owning up if you screw up
✅ Listening so you can do things before they ask
✅ Listening to the market so you can point them to new opportunities
✅ Introducing them to other resources they can hire
Overall, you need to be reliable and lean in. They need to feel heard – that’s a big part of retention.
What else did I miss? 👇
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