Being a great consultant can be a double-edged sword for your new consulting business.
Not sure what I mean? Let me explain.
When you left the corporate world and started your business, you probably did it to earn more, have multiple sources of income and more time freedom.
When you land a client early on and you do great work for them, they want you more.
It’s natural. The more value you provide, the more valuable you become to them.
So they don’t want to let you go.
They offer you more projects or even a full-time gig.
When you don’t have a plan to land more clients, it’s hard to ignore the current offer on the table.
So you do more projects for your current client and before you know it, 80%+ of your income is tied to one source…
…which is like buying yourself another corporate job. And that’s just too risky.
Now, there’s nothing intrinsically wrong with depending on one major client. Do it if it makes sense to you.
But if you do it just because you need the money and don’t know how to land new clients at will, then that’s a bad place to be.
The only way out is to learn sales and marketing skills…
…and become intentional about building a sales pipeline so you can grow your business the way you see fit.
Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.
Image credit: Fine Art America