Many consultants unknowingly add a whole lot of risk to their business by doing this. 👇
They offer a laundry list of 24 different services because they don’t want to “leave money on the table.”
They’ll offer a “range” of services in case their clients need them.
If this is you, check out this excerpt (image below) from Seth Godin’s book, The Dip.
It makes you think about how you buy stuff.
When you want to solve a problem, you look for the BEST solution to that specific problem. You don’t look for a vendor that has the most number of different services.
Business buyers are no different. If they’re going to invest a large sum of money to hire a consultant or advisor, they are looking for the one with the best reputation for solving a problem.
The more costly or urgent their problem, the more they’re willing to pay to hire the best.
So consultant, focus on defining the problem your market is struggling with and then create a solution to solve that problem impeccably. The more you solve a big problem for your market, the more your reputation will grow.
And the more your reputation grows, the more your business will grow
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: openai Dall-e