Consultant, if you want to move beyond referrals and warm intros for new leads or prospects, you’ve likely got two main problems (read 👇)
- You don’t have the time to focus on marketing or prospecting
- You don’t know what approaches work best
If this resonates with you, read on.
Because of these two problems, consulting business owners typically try a bunch of different approaches haphazardly hoping something would stick.
Approaches such as:
- 🚫 Cold emails/calls/social messages/physical mail without hyper personalization, i.e. random notes to buyers sent whenever you have the time.
- 🚫 Strategic partnerships (or referral partnerships) created without thoughtful planning for long-term success.
- 🚫 Hiring a marketing assistant or agency to create and post random posts on social media thinking they will lead to a flood of sales opportunities.
- 🚫 Hiring a salesperson without providing them with specific information about your ideal buyer, value proposition or proven messaging.
The problem with half-hearted marketing such as the above is that it leads to more wasted time. You keep doing the same thing over and over again but expect different results, which simply don’t come.
The root cause of this is that consulting business owners don’t prioritize learning marketing and sales strategies.
Marketing and sales drive growth. Taking the time to understand them, learn what’s working in the consulting industry and do what works will save you tons of time. Especially time you spend waiting for something to work.
No one is going to do this for you. It’s up to you to drive growth for your business. The sooner you learn this, the better off you’ll be.
🧑🎓 If you’re interested in learning sales and marketing approaches that work in consulting and meet other consulting business owners like you looking to grow their business, join our bi-weekly community ➡️ https://lnkd.in/gFwJ9Hqy
Ready to add $100k-$500k revenue to your consulting business in 12 months or less without burning out? Schedule a call and let me show you how.
Image credit: isra selen