What drives growth in consulting?
When you think about it, it comes down to three things:
1. Expertise related to fulfilling an unmet market desire
2. Existing relationships
3. Thought leadership
Experts tap into existing relationships to land consulting gigs.
Some experts go the extra mile, write and have their book published, become authorities and hit the speaking circuit.
Authority helps build new relationships and as a result, land new consulting gigs.
I call this traditional, 3-part model 𝗧𝗵𝗲 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗧𝗿𝗶𝗳𝗲𝗰𝘁𝗮 and guess what…it still works REALLY well.
If you’re a published author, you’re respected in the consulting market which can accelerate relationship-building and consulting revenue.
But it’s 2020…
Which means you can still be a thought leader but you don’t necessarily have to write a book to build authority today.
New media such as social networks, podcasting, blogging, webinars, etc. are phenomenal tools to build authority, new relationships and revenue.
If you know how.
Many consultants who try them say they don’t work and resort back to seeking referrals.
But it’s not about the tools. It’s HOW you use the tools to augment consulting growth principles that have been working well for ages.
Ready to Land $100k+ clients consistently without burning out? Schedule a call and let me show you how.
Image credit: Wee Blue Coo. Scotland